First let’s talk about Cannes Lions International Advertising Festival. So what is Cannes Festival ? First of all, this festival is about advertising. It’s held to involve more young people to advertising industry. It’s a festival which attract more than 10,000 visitors every year. This is the most important advertising festival in the whole world.

Nokia sponsors not all festival, they support just the part of it, which calls Young Lions Film Competition. This part was created to encourage young and talented people to embrace the advertising industry. How Nokia support participants ? First of all, people in minimum of 27 teams must to create not longer than 60 seconds film and here Nokia reveal itself. Nokia gives a N-series phone to everyone participant of the festival with which members should shoot and edit their videos. All made videos is uploaded in official Nokia N-series website.

Johan Eidhagen, Marketing Director, Explore category, Nokia, said about the collaboration with the Cannes festival: “The Young Lions Competition provides us with an excellent opportunity to showcase our Nokia Nseries range as the mobile devices for content creation and creativity. With their state-of-the art image and video capture and sharing features, Nokia Nseries handsets enable people to take full advantage of their creativity.”

Nokia also prepares for another experiment. After sponsoring the Young Lions Film Competition, Nokia give a chance to all participant to play with N series handsets. This experiment called “The Cannes Experiment” or “Creative Hub“.

I think everyone agree with me that it’s really great advertisement for Nokia N-series devices and it’s really good chance for young participant to try the brilliant N-series phones.

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